When I created my very first information product (before digital documents), I didn’t have the money or equipment to turn it into a professional looking book.  Instead I had to print out a quality draft, drive it to the local print shop, and order up copies including a comb binding. I had to do the same thing for business cards, brochures and other printed materials needed to do business. If I needed a large number of documents, I had to go to the copy store and even then I was limited to what I could do without spending a fortune. Because creating printed documents so expensive, and I didn’t have the equipment or know-how to do it myself, many great products and promotional ideas I had were left undone.

Today, digital options have made creating printed documents so much easier and more professional looking. You can create your documents, upload them to a printing service which will create them (including binding or cutting), and ship them to your door. Many projects that would have been cost prohibitive can now be done professionally at an affordable price. Now you can use digital printing to create  customized reports, calendars, CD case inserts, stickers, folders, banners even poster printing to sell or to promote your business just like the big guys.

Digital technology has truly made it easy for the home-based entrepreneur to create professional looking products and marketing materials on a limited budget.