Hi this is Kate Wilber “The Marketing Momma” with Tip # 5 in the “5 Tips To Starting An Online Store” series here at the Work At Home Success Blog. This is my last day here of my week long visit and I just wanted to Thank Leslie for having me here all week.
I have loved sharing my tips to starting an online store and hopefully this info has helped you with your entrepreneur dreams in some small way.
If you missed tips # 1, 2, 3, and 4 you can go here to check them out.
Tip # 5 Make Your First Impression Count
It is important to remember that your potential customers will come to your online store and make their decision to shop with you within only a few seconds of being at your store. This means you have to stand out, you have to draw the customers in and you have to ensure you keep them at your site until they find what they are looking for. There are thousands of other online stores selling products to your target customer so you need to give them a reason to choose to shop with you.
So, first things first, you should make sure that your overall design is appealing to your customer. Don’t let your website have a dated look to it. Also, having too much text can be distracting and confusing for the reader. Simplicity is key, and be sure to make the pages look as professional as possible. Take a look at my home page at my online store Barefoot Bella to get an idea of what I am talking about.
You also want to keep things up-to-date on your website. What I mean by this is that you want the most recent products, the most recent article links, and the most recent testimonials to show. If it is 2009 and your lead testimonial is from 2003, it will mean nothing to your potential customer.
They want to know the quality of your business now, not six years ago. They also want to be sure that the e-commerce site they are doing business with is still operating and new products can help show them you are indeed still in business. Another way to get their attention is to offer a special deal on your home page whether it be Free Shipping or a discount to your store. Give them a reason to want to learn more about you and your business.
So that’s Tip #5. Remember to check out my free report “Top Ten Things To Know About Stating An Ecommerce Store” for more great tips!!
If you know someone who would benefit from these tips to start an online store please send them to this post.
For more step by step guidance to building a successful online store
visit www.startanonlinestore.com
To Your Success!
Kate Wilber
